Company: KimberlyClark
Location: Neenah, WI
Employment Type: Full Time
Wage: yearly
Description:
Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 57,000 employees worldwide and operations in 36 countries, Kimberly-Clark posted sales of $20.8 billion in 2011. Kimberly-Clark’s global brands are sold in more than 175 countries. Every day, 1.3 billion people trust Kimberly-Clark products and the solutions they provide to make their lives better. With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise and Depend, we hold the No. 1 or No. 2 share position globally in more than 80 countries.
As a global company, we are committed to cultivating a fair, respectful and engaging work environment that inspires our diverse global team to thrive professionally and contribute to the communities where we operate. We also have a responsibility to attain a deeper understanding of our impact on the world. Addressing Sustainability issues and incorporating solutions through all levels of Kimberly-Clark is a critical component of our business.
The incumbent is directly responsible for overall North American KLEENEX® brand health and has accountability across strategy, planning and execution. Key deliverables include: brand vision and positioning; strategic brand development plans; category vision and strategies; innovation and new product development in line with brand strategies; brand translation plans (marketing plans) and annual business plans. The incumbent has direct, full P&L accountability. The incumbent leads a cross functional team that “runs the business” to deliver financial objectives.
ORGANIZATION:
Leads an integrated marketing team that includes marketing direct reports, as well as insights and integrated marketing communications assigned team members
Leads the cross functional brand / platform team (includes P&TD, Product Supply, Planning, and Customer assigned resources) to deliver brand and business plans
Works with Customer Development leaders to ensure brand and category strategies and plans are executed effectively and efficiently with the Customer Development Teams
Engages with key customers in Innovation Summits and other key meetings to provide a visible brand and category champion
Works with communications agencies, including advertising, digital, multi-cultural, design, retail, and PR
Liaises with European Marketing Leaders to drive synergies and share best practices
Interfaces with NACP and enterprise COEs to develop and deploy best practices, tools and metrics.
Participates on the global brand team
KEY RESPONSIBILITIES:
Leads the delivery of the Global Business Plan for the KLEENEX® brand by ensuring delivery of growth and financial commitments
Stewards the brand – guides and instills in the organization the ability to be choiceful about actions that support the brand strategy, brand’s promise, brand equity, and brand health in context of overall business goals for the company
Defines KLEENEX® brand vision and positioning and liaises with the global brand teams to ensure alignment with global brand strategy
Defines KLEENEX® brand / Hands and Face domain and identifies opportunities for growth.
Defines facial tissue category vision and strategies
Creates the 3-5 year strategic brand plan and translates it into actionable 0-2 year business and marketing plans
Defines and executes the commercialization strategies including the development of net revenue plans including pricing, margin mix, and trade spending strategies and plans including price increases, price decreases, and new price points
Executes annual North American KLEENEX® business plans and marketing plans that deliver financial objectives (P&L). Manages all elements of the marketing mix. Ongoing, manages all aspects of the P&L to stay on track to deliver quarterly and annual financial commitments
Provides strategic direction and influences the customer facing organization to ensure brand and category strategies and plans are effectively executed, and to ensure the delivery of KLEENEX® brand objectives
Ensures a healthy innovation pipeline in line with the brand strategy by collaborating with P&TD to meet brand growth goals
To lead and direct the marketing and management of Family Care Corporate Brand products so as to ensure continuing contribution to volume, operating profit and return on invested capital objectives.
Attracts, retains and develops top talent
Embraces change
DEPARTMENT SPECIFIC/NON-ESSENTIAL FUNCTIONS:
1.Other duties as assigned with or without accommodation.
MINIMUM REQUIREMENTS:
Education required/ preferred andoGraduate degree (preferred) or undergraduate degree with equivalent work experience;
Experience:oMinimum of 10-15 years of business experience with a history or demonstrated business success;
oSpecific marketing and brand building expertise including experience in new product development and insight development and experience in working directly and indirectly with major customers;
oExtensive knowledge of the CPG industry as well as North American markets;
oIdentifying and deploying brand vision, visual identity, and communication/campaign ideas;
oP&L management;
oCreative development and agency relationship management;
oCross-functional knowledge/direct experience in all aspects of business including: manufacturing, product & technology development, product supply and human resources.
Critical Role
Skills/Competencies:
oStrategic Agility: Anticipate future consequences and trends accurately and create competitive and breakthrough strategies and plans
oInnovation Management: Identify and bring ideas to the market by effectively managing the creative and implementation process.
oManaging Vision and Purpose: Optimistically communicate a compelling and inspired vision or sense of core purpose, inspiring and motivating entire units or organizations
oMotivate and Engage Others: Create a climate where people want to do their best work
oDeals with Ambiguity: Able to navigate and perform in ambiguous circumstances
oDrive Results: Able to make tough, informed decisions quickly to keep performance on track
oCollaboration & Listening: Able to drive collaboration across business, functions , Customer Development, and major customers
Important
Skills/Competencies: o Integrity & Honesty
oListening
oBuild an Effective Team
oBusiness Acumen
oProblem Solving
Technical Skills: oPortfolio Management: Maximize the profitability and value of a brand, product or market portfolio
oAdvanced Market Segmentation: Use advanced techniques and approaches to increase level of customization in the market
ORGANIZATIONAL RELATIONSHIPS/SCOPE:
See 2007 financials for each brand
WORKING CONDITIONS: Normal office conditions/ % travel etc
1.Ability to effectively communicate to individuals and groups
2.Ability to work under normal office conditions
3.Ability to travel by ground and air, including International travel, up to 50% of the time
Job Code: 14648
Category: Senior Management
Post Date: Monday, May 21, 2012 at 9:00 PM
Company: KimberlyClark
Contact Name: Recruiter
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